A lot of people think that blogging is easy and that it doesn´t really take that much effort..boy are they wrong! There is a lot of things I learned in the last two years since I started blogging, but today I am going to focus on the ones that really stud out for me.
1. Social media is important!
Probably the most important thing about blogging itself. You may think (as did I for the first year of being a blogger) that you should invest more time into actual blogging than social media, but as it turns out – its the other way around.
2. If you are not going to promote yourself nobody will!
Now that you´ve read the first point you are probably asking yourself why in god´s name is social media so important – here is your answer. It is the best way to promote what you do, who you are and it reaches a far better audience.
3. Do not be afraid to decline some offers!
As a blogger you will probably get a lot of offers from different companies about collaborations and/or sponsorship’s and what I want you to know is that it is OK to say no. It is OK to not be interested in the collaboration and it is OK to have some standards. Do not accept everything they throw at you since you will only turn out to be an easy way for the company to get free promos and your readers will soon figure out you only blog about the things you were given – trust me, it is just not worth it.
4. Be consistent!
Would you want to follow someone who only posted once a month? How about only once every 2 months? I don´t think so…so why would you wanna be that kind of a blogger? Be consistent. You might even consider scheduling your posts (although I did find out that doesn´t really work for me – being a perfections with major anxiety – since it only adds more pressure to whatever I am already dealing with) so your readers will know when to come back and what to expect.
5. Outfit posts are awesome!
Trust me I´m just like you. I prefer outfit posts waaay more than reviews, too. They are a great way for your readers to actually get a clear picture of you and connect the words with the person behind the keyboard. Your readers will feel more connected with you and you will notice a larger interaction from them, too. However you should know that outfit posts are a bit harder to pull off since they usually take more time, preparation, organization etc.
6. People love lists.
How did I learn this one? Well, simply by observing myself. I noticed there is a higher chance I will read a blog post if I can get a rough idea just by the first glance since it will give me a better insight into what the post actually talks about.
7. Educate yourself about photography!
Nowadays more and more people are visuals – as am I, so the first thing that will reject a reader like that is an awful quality of the photos you post. Make sure you use your own and if you just don´t have the time at least have the courtesy to give the author credit for his/her work. I know you might be struggling in the begging – trust me, there were so many times when I just wanted to delete all of my old posts because I just didn´t like the images…but you know what? I think you should keep them while you try to improve yourself – it is a great way to see how far you´ve come.
8. It´s OK to take some time off.
If there is an expert on this it´s gotta be me. Since I´ve started my blog my life has completely turned upside down. I´ve moved 250km from my hometown, started attending college, had to move apartments, went through a break up of a long-term relationship, had a mental breakdown and so much more..and if there is one thing I learned from all of this is that your readers will know. They will know when you are trying to distract yourself and they will know when your heart is not in it. So trust me when I say this – it is OK to take some time off if you need it. You will come back calmer and even more motivated and inspired. I advise you to never force blogging. It should come from the heart and it should be something you enjoy doing.
9. People judge.
At this point you probably rolled your eyes since you already knew this. But this fact alone is not what I am trying to say. What I´ve learned is that while people truly do judge and being a blogger will make you even more vulnerable to the criticism, but it will also teach you how to deal with it. It will give you a tougher skin and you will soon learn how to response without getting hurt or shy. It will give you the confidence to stand up for what you believe and sooner or later you won´t care anymore what other people are saying since you will only see your goals.
10. Always follow your own rules!
Do not copy somebody else or do only what you think will get the most likes or follows. Be unique, do what makes you happy and what you believe in. Create such a content you would want to read and only post what you are proud of. Do not lower your standards or do what ˝the cool kids˝ are doing to get attention. Even if you do get less audience I still believe it is better to have 5 people that actually listen to what you have to say than 50000 that are only interested in the edited version of yourself and fall into your pretense. I am grateful for every single one of you since I know you accept me although I do use quite a colorful language at times and well..I do screw up – a lot. However, no matter who you are I am sure there is somebody out there who will find you interesting and who would love to listen to you.